Cross-channel technologies to understand and model customer journeys between website and call center.

Founded in 2012, bmetric was originally set up to deliver our call-tracking technology; a smart but simple technology, built to connect the data of online journeys to inbound phone calls.

Call-tracking has since become a must-have technology for marketing, sales, and support departments; by providing a valuable online-to-offline cross-channel perspective of those functions.

After working closely our enterprise customers in Denmark, bmetric developed Intelligent Engagement. This solution gathers and applies online customer journey data to manage cross-channel journeys between the website and the call center.

bmetric delivers Intelligent Engagement as a full-service solution for sales, support, and marketing departments.