Are you accustomed to targeting B2C marketing efforts based on consumers’ age, gender or location? With Payment Behaviour Scoring, you can enrich your marketing audiences in real time with an estimate of consumers’ ability to pay. When acquiring your most valuable customers, ability to pay plays a critical role. By taking advantage of Payment Behaviour Scoring as part of your online and offline marketing, you’ll get an edge on the competition.

Each ad impression, click and telemarketing call costs money. With Payment Behaviour Scoring, you can focus advertising and sales efforts on consumers which will spend the most on your products and services. You’ll see a clear boost in returns on marketing.

Taking advantage of Payment Behaviour Scoring is easy. We can enrich your existing customer lists with Payment Behaviour Scores or give access to our real-time API, which allows for instant results.