Salgspitch:

Butikker og kjøpesentre må, akkurat som ehandelen, begynne å bruke data og innsikt for bedre å forstå sine besøkende og dermed kunne tilby mer attraktive møteplasser. Men løsningene for å komme dit må samtidig ivareta databeskyttelse og personvern. Dagens og fremtidige kunder etterspør bærekraftig detaljhandel basert på personvernvennlig teknologi (Data Protection by Design), hvor personvern har høyeste prioritet. Ingen vil lykkes uten å ha skapt en balanse mellom data og integritet.

(Foto: Martech24)

Martech24.com / Kundedialog / Kunde-analyser B2C / Individ

Individ

Because your visitors is everything

Salgspitch:

The serial entrepreneurs Fredrik Hammargården, Victor Molén, Andreas Hjort, Carl Johard, and the AI guru Leonard Johard met coincidentally in 2017. They started chatting about the way consumers felt for the massive gathering of their personal data, and the growing need for a change in the disconnect between privacy and the data-driven society — Trust is crucial and the consumers have lost their trust in data-driven organizations. From this realization, a company was born: Indivd. It was founded on the idea of privacy-friendly technologies, the notion that data gathering will increase and that people care about their personal data — they want great services, experiences, and privacy. Today, privacy-friendly technologies are considered necessary to improve efficiency and sustainability in organizations and society while at the same time securing our democracies.

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Founded:

2017

Country of origin:

Sverige

Headquater:

Sundsvall (Sverige)

Founders:

Fredrik Hammargården, Victor Molén, Andreas Hjort, Carl Johard & Leonard Johard

Website:

www.indivd.com

Social Media:

Individ

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Individ

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Founded:

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Website:

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