Pricer AB, founded in Sweden in 1991, is the global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. Our optical, electronic shelf-label platform is fast, robust, interconnectable and scalable.

Pricer offers the most reliable electronic shelf label system in the world. At the core of the system lies the label itself which has to be extremely reliable, robust and long-lasting. With experience from three decades in retail pricing and task management, we can solve even the most complex operations issues.

We work with the world’s top retailers, small and large, including grocers, DIY, electronics and specialty stores.