Have you ever browsed the internet trying to find that special product to buy, ending up spending countless of hours on numerous websites. We have. That’s why we created Shopit!

Shopit is ‘The Shopping Search Engine’​ and our ambition is to gather all products, retailers and brands available online in one shopping start page. Also allowing you to save products you like and own, invite friends, share, get advice, and use other social shopping functionality.

We have created the worlds largest product taxanomy of over 50.000 detailed product categories, and with our search technology developed in-house we can automaticly crawl, categorize and extract product properties to create the worlds largest database of products. We also have developed a search personalization system named ‘Shopping DNA’​ to macth these products for the individual consumer user.

Shopit makes one of modern humanity’s basic needs – finding and buying products – a whole lot easier.

Shopit Online Europe AB was founded by serial entrepreneur Mathias Axlén. The project was sprung form the sister company SiteDirect.