Since the launch in 2013, TicketCo has evolved into what it is today in collaboration with more than 1,600 event organisers. A partnership deal with iZettle in 2014 enabled an omnichannel solution by seamlessly integrating point of sales and making TicketCo even more complete. By providing a frictionless payment journey for the public and a single point of administration for the event organiser, TicketCo is creating the best value for both users and organisers. Through TicketCo organisers can sell both tickets, food and beverages, merchandise and accommodation.