When making purchasing decisions, the majority of people think they are driven by rational reasons. However, underlying purchasing decisions are influenced by emotional reasons, motives, needs, and values ​​that are not even conscious. In fact, emotional reasons guide purchasing decisions – they are only sought to be justified by rational reasons.

We analyze the emotional factors that influence customers’ purchasing decisions statistically, through machine learning or, for example, using neural networks. On the basis of the analysis, clear practical instructions and indicators are developed for the development of the company’s operations. We produce the entire service chain from data design and implementation to data analysis, modeling and data sharing. We provide clear metrics to track performance both at the individual level and across the organization.